Welcoming AdStage to the Portfolio
The digital advertising technology sector for many marketers is overly complex and new innovations change the landscape all the time. At the same time, recent mergers and acquisitions in the industry show that the services ad-tech companies provide are more valuable than ever. We believe there is a great opportunity for simplicity; for elegant self-serve tools and dashboards that allow small and medium businesses to learn about and manage cross-network media campaigns very effectively. The long-term value creators may be the ones who can automate a comprehensive set of services seamlessly.
Verizon Ventures announced an investment in AdStage, just as it launched a campaign automation platform. Our support of its Series A financing represents our enthusiasm about developing new ways to help businesses advertise across channels and devices. We are pleased to welcome AdStage to our portfolio.