Digital content is exploding like never before. According to the third annual Acumen Report, millennials are consuming more than 22 hours of online video a week. Traditional media is falling short — with the study revealing that young people relate to content on digital platforms more than scheduled TV. Simply put, brands can’t afford to overlook mobile and digital platforms when seeking to connect with today’s youth. For Verizon Ventures, it’s important to not only respond to how the digital media landscape is evolving, but to also consider how audience demographics are shifting, especially in the quickly growing Latino market.
We’re proud to announce our investment in mitú, a digital media company that is rapidly emerging as the voice of Latino youth in the U.S. and worldwide. Founded in 2012 by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, mitú teams up with top digital talent to create innovative, culturally relevant content for young audiences everywhere. From partnering with Disney-owned Maker Studios to providing content creators with the tools needed to increase their audience growth, mitú has become a successful partner in driving engagement with Latino youth as well as the rest of the millennial generation. The company’s content properties (WeAreMitu.com) and its social media feeds on platforms such as Facebook and YouTube have quickly become the go-to destination for authentic content. With 2 billion global monthly views across platforms and a community of more than 6,000 passionate Latino creators, mitú has the largest global digital reach of any company serving this audience.
As mitú expands its content publishing platform and audience data tools, we look forward to supporting their growth in reshaping the media landscape.
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