September 26, 2018

Brit + Co Partners With Verizon for New #BUILDBrunch Series

We’re excited to announce that Brit + Co’s 2nd annual, award winning series, #CreateGood, has teamed up with Verizon have teamed up to launch a weekly segment “Brunch with Brit” on BUILD Brunch, Verizon’s popular, live interview show.

Brit + Co’s Founder and CEO, Brit Morin, will be hosting BUILD Brunch during the week long #CreateGood series from October 15 to October 19 in New York City. Brit+Co will be featuring inspiring and entertaining panelists at Verizon's New York City BUILD Studio to focus on topics that matter to women, including Future, Wellness, Hustle, Art and Style.

Once #CreateGood concludes, Brit + Co will continue the partnership by debuting a new weekly segment called “Build Brunch with Brit” where Brit will host a segment sharing ulta-inventive ideas on “how to” tabel something in your life from 2-minute Halloween makeup looks to keeping your Holiday travel stress-free. She will also be discussing topics such as 5G content integration and more. Each week, Brit will either be live at Verizon's New York City BUILD studio or will pre-tape segments at the B+C studios in San Francisco.

Brit + Co reaches a highly engaged audience of millenial women that is interested in Entertainment and Lifestyle and will be newly entrenched in Oath brands (Verizon’s digital content subdivision). The content will be co-distributed on the homepages and social channels of both Brit + Co and Oath's core online platforms including Yahoo, AOL, Huff Post and MAKERS, reaching more than 20 million people.

The partnership has been incredibly beneficial across Verizon, Oath and Brit + Co, leveraging each platform’s unique audience demographics and size. Oath own’s multiple tech, business and consumer publications with a bigger and broader reach than Brit + Co, allowing them to actively sell bigger ad deals and guarantee impressions.

At Verizon Ventures, we aim to invest and connect startups of the future with our corporate partner. While we first invested in Brit + Co’s Series C round in May 2017, we continued to look for and find ways to integrate their platform and digital media expertise across Verizon.