Companies everywhere are using live video content on platforms, such as Snapchat, Instagram Stories, and Facebook Live, to engage with their audiences. But what drives higher engagement and how do businesses measure success rates beyond view count? This week’s podcast guests discuss the evolution of live video and where the industry is headed. Joining us this week are:
Ivana Kirkbride, Chief Content Officer for go90, a Verizon digital video platform. Go90 streams licensed TV content, content from digital partners, and original series.
Rhoades Rader, Head of Content Studios at Mitù, a video-heavy digital publication by and for Latino communities. Backed by Verizon Ventures, Mitù, a Verizon Ventures portfolio company, has assembled the largest network of Latino content creators and is now one of the world’s largest media companies providing content to Latino audiences.
Listen to Episode 8 here: